International Journal of Mechanical Engineering and Research

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Demand Chain Management: A Case of System Dynamics Study

Research Area: Volume 3 Issue 2 Year: 2014
Type of Publication: Article Keywords: Demand Chain Management, System Dynamics, Uncertainties, Complexity, Planning and Operations, Effectiveness
  • Narendra Varkhedkar
  • Amol Ashokrao Talankar
  • Namish Mehta
Journal: IJMER Volume: 3
Number: 2 Pages: 105-122
ISSN: 2277-8128
The concept of Demand Chain Management (DCM) has gained importance with the globalization of market and growth of internet and communication technology (ICT). The demand is the key driver for DCM, thus it influences the decision making throughout the chain in all phases. The decisions are taken based on the forecasted demand, not the real-time demand. The use of real-time demand in decision making was difficult because of technological limitations and uncertainties involved due to interrelatedness and dynamic behavior of demand. With the growth of ICT, now it is easier to transfer the real time demand to all partners in the chain, but the issue of uncertainties is still unresolved. The purpose of this paper is to present a conceptual model for DCM and to understand the dynamics, complexities, and feedback characteristics of demand and its interrelatedness with variables of DCM. For analysis of such a dynamic and complex system, the System Dynamics (SD) is proposed as a suitable methodology. A framework for analysis of DCM using SD methodology is presented, which will help in assessing the impact of DCM on planning and operations level decisions. Further, this paper also attempts to address future scope of work.
Full text: IJMER3232.pdf

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